Launched in September 2006, Maktoob Research combines the region’s largest online consumer panel with the latest in international online research standards, to provide marketing professionals with better insights on consumer needs and expectations.
Focusing primarily on the Middle East and North Africa, Maktoob Research offers a global panel covering approximately 2 million Arabs in 30 countries. Maktoob Research can target its panel members by demographics, such as age, gender, occupation among others, which makes it possible to target specific areas, a survey targeted at students for example. Key behavioural patterns are available too.
Maktoob Research not only provides full project support to its clients via survey programming, translations and sampling, but also a complete research package, including SPSS analysis, detailed reporting and consultancy.
A Research Portal can be made available - an online tool for real-time analysis. During an on-going research, research data will be available 24/7.
Maktoob Research has developed proprietary research software that allows for building questionnaires easily and fast, even the more complex survey designs. The surveys can be personalised, integrating companies’ logo and colours. The data output can be made available in Excel, CSV, or SPSS.
Maktoob Research is a Full Member of ESOMAR, MRA – The Marketing Research Association, and an Associate Member of MRS – The Market Research Society. Maktoob Research agrees to follow the principles of honesty, professionalism, fairness and confidentiality that are outlined in the ESOMAR, MRA and MRS Codes of Research Standards.
For more information, log on to: www.maktoob-research.com, or email us at: info@maktoob-research.com.